As part of making funeral arrangements, family members sometimes select a charity or other organization to receive financial contributions given in memory of the deceased. Occasionally this request is made "in lieu of flowers."
Funeral directors who recognize the important contribution flowers can make to the traditional service are concerned that the solicitation is worded tactfully.
They realize that florists hope the charity can be identified in a phrase that does not single out the floral industry in a negative manner.
Funeral directors may also be asked to comply with newspaper obituary guidelines which prohibit discriminatory phrases.
Choosing one of the suggested alternative phrases which simply eliminates the expression "in lieu of flowers", achieves three important goals. It honors the family request for a charity, meets the high standards for a charity, meets the high standards of good taste and decorum insisted upon by most funeral directors and does not dictate to friends the manner in which they express their sympathy.